About Robin

I help B2B tech companies scale their marketing and position themselves effectively to the clients they want.

Before starting my own business, I spent over a decade in various senior-level marketing roles for B2B tech companies. Most recently, I was VP of Marketing at Jhana, a learning and development startup, where I built out every marketing function at the company from the ground up and worked closely with our VP of Sales to grow an impressive sales and marketing pipeline. In 2017, our efforts paid off, and we were acquired by industry leader FranklinCovey.

At the time of acquisition, my team and I had:

  • Generated 44% of new closed opportunities

  • Generated 33% of all new sales opportunities

  • Increased inbound lead generation by 350% year over year

  • Grown the Jhana brand from an unknown to a well-respected leader in management development

We might be a great fit if you:

  • Have a small marketing team who can execute but need senior-level guidance on product positioning, marketing operations, or sales + marketing alignment.

  • Have done some marketing in the past, but are ready to scale. You want to take your marketing efforts to the next level and aren’t sure where to focus or invest.

  • Are a startup or entrepeneur that hasn’t invested in marketing before, and you’re feeling confused or overwhelmed about where to begin.

  • Are an early-stage founder with a great idea, and you’re looking for a coach to help you clarify priorities, set realistic goals, gently hold you accountable, and offer the occasional pep talk when needed.

If you’d like to learn more about how we could work together, you can get in touch with me here.