About Robin


Once upon a time, I was a marketing executive in the San Francisco tech scene.

My last company was Jhana, a startup that helped new leaders develop essential leadership skills. I was employee #8 and built our marketing department from the ground up.

I loved my job, my colleagues, and the leaders we served. In late 2016, as part of a company-wide credibility initiative, I began coaching our sales and client success teams on how to improve their personal branding. Employees loved these 1-on-1 sessions almost as much as I loved leading them, and I thought to myself, "There's something here."

Again and again, I found myself talking to people who were brilliant and talented, yet they couldn't see their own brilliance.

Where I saw strength and resilience, they saw weakness and self-doubt. Where I saw valuable skills and experiences, they saw inadequate pedigrees and work histories.

At the same time, my company's work with leaders showed me how overwhelmed and undersupported most teams are today. How few leaders gain the knowledge, experience and organizational support they need to truly be great. How much it costs--personally, professionally, financially, socially--when leaders fail.

We are made wise not by the recollection of our past, but by the responsibility for our future.
— George Bernard Shaw

I realized the ways we hire, work and lead are fundamentally broken.

  • Instead of producing more widgets, we must cultivate more wisdom.
  • Instead of obsessing over metrics, we must regard outcomes in terms of meaning and purpose.
  • Instead of extracting all we can from human capital, we must create conditions where human potential can flourish.

In both coaching and marketing, these values are at the center of my work. If they resonate with you, too, we'll be a great fit.

Contact me to schedule an introductory call.


The Official Bio

Robin Cangie is an executive coach and marketing advisor. She helps startups make better decisions about marketing and leadership. Along the way, she aims to help them feel a little saner and less overwhelmed by the modern workplace. She is a trained Reboot Circles coach, former startup executive and brings 10+ years experience in SaaS marketing, leadership and startups to her work.

She has a BA in History and Philosophy from Linfield College and currently lives in the beautiful Pacific Northwest with her husband and two spoiled orange cats.